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Brand: Tradition by Sears, Roebuck & Co.
Model: Two-Register Chronograph ref. 73323 (Panda Dial) aka Poor Man's Heuer Carrera; serial #210XXX; Swiss Made circa early 1970s; inner caseback is properly signed by Sears, Roebuck and Co.
Case: Solid stainless steel case with screw-down back is approximately 36mm excluding the original unsigned winding crown
Strap: 19mm smooth tan hand-made leather strap with contrast stitching and stainless steel tang buckle
Movement: Valjoux cal. 7733 manual-winding chronograph movement (17 jewels); 18,000 BPH; Swiss Made; bridge is properly signed by Sears, Roebuck and Co.
Features: Desirable "panda" dial (white with black sub-registers); original handset; two-register chronograph with 30-minute recording capability; 36mm solid stainless steel case with great proportions; domed acrylic crystal
Condition: Nice original condition overall with minor honest wear consistent with age and use; original "panda" dial with crisp printing and all luminous material present and in tact including the lume dots at 3 and 9 o'clock; small stain on the dial to the right of "17 JEWELS" (we are not sure if the stain can be cleaned off); original handset with matching patina (minute hand is missing most of its luminous material); solid stainless steel case is crisp and sharp and appears to be unpolished; all printing remains visible on the caseback along with a few minor toolmarks; some minor wear on the domed acrylic crystal
Other: Searching for an affordable vintage chronograph with a "panda" dial? Look no further than this gorgeous Tradition that wears incredibly well on the wrist. More famously known as the Poor Man's Heuer Carrera, these fantastic chronographs earned their nickname due to the fact that they were actually manufactured by Heuer and sold under different brand names. According to our friends at Analog/Shift, all true "Poor Man's Heuer" watches feature the same build quality and movements as their Heuer-branded counterparts, but were typically sold by budget retailers. Values remain considerably lower than "real" Heuer watches to this day, despite the fact that many of them are considerably more rare.