Rolex Oyster Perpetual ref. 1024 ca. 1984 ("Hallmark" Dial)

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Brand: Rolex

Model: Oyster Perpetual ref. 1024 "Hallmark Greeting Cards" Presentation Watch; Swiss Made; 7.66M serial circa 1984

Case: Rolex Oyster case with solid 14K gold shell and stainless steel screw-down back is approximately 34mm excluding the signed Rolex screw-down winding crown

Strap: 19mm new handmade textured tan calfskin strap with contrast stitching and 16mm yellow gold-plated tang buckle

Movement: Rolex cal. 1570 self-winding automatic movement (26 jewels) with hacking seconds; 19,800 BPH; Swiss Made

Features: Stunning original silver sunburst dial with crisp gold Hallmark Greeting Cards coronet logo and full Tritium lume plots; matching original Tritium hands; 34mm gold-capped Rolex Oyster case with smooth bezel and original Hallmark presentation caseback engraving for 25 years of service; signed Rolex screw-down winding crown; sharp acrylic crystal

Condition: Very nice original condition overall with only minor wear consistent with age and use; 34mm Rolex Oyster case with 14K gold shell completely in tact; smooth bezel exhibits some light patina to the gold; stainless steel screw-down caseback remains completely legible with its original presentation engraving; very attractive original silver sunburst dial with crisp gold Hallmark coronet logo and full Tritium lume plots; excellent original matching Tritium hands; clean and sharp acrylic crystal; new 19mm handmade calfskin strap

Other: It's hard to believe that Rolex allowed Hallmark Cards to display their coronet logo on the dial in a more prominent way than Rolex's own coronet. The large and wide Hallmark logo applied in sparkly gold is the coolest thing about this watch. This particular example comes with its correct corresponding caseback engraving for added provenance. It was presented to David T. Webster for "TWENTY FIVE YEARS OF LOYAL ASSOCIATION" (November 9, 1959-84). The 7.66M serial also dates the watch to 1984. It is a very unique conversation piece that can double as a dress watch or be worn casually.

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