Rolex 'Domino's Pizza' Air-King ref. 5500 ca. 1987 (Unpolished)

SOLD

Brand: Rolex

Model: Oyster Perpetual Air-King ref. 5500 "Domino's Pizza" Award Watch ("Big Logo" w/ Tritium Dial/Hands); Swiss Made; 9.55M serial circa 1987

Case: Solid stainless steel Rolex Oyster case with screw-down back is approximately 34mm excluding the original signed Rolex screw-down winding crown

Bracelet: Original 19mm stainless steel Rolex 78350 Oyster bracelet with signed folding clasp (clasp code K9 = September of 1986); correct original 557 endpieces; fully linked and never sized

Movement: Rolex cal. 1520 self-winding automatic movement (26 jewels) with hacking seconds; 19,800 BPH; Swiss Made

Features: Stunning original silver sunburst dial with vibrant oversized Domino's Pizza logo and full Tritium lume plots; matching original Tritium hands; unpolished 34mm stainless steel Rolex Oyster case with original presentation caseback engraving for Domino's Pizza award; original Rolex acrylic crystal and signed screw-down crown; original 78350 Rolex Oyster bracelet is fully linked and has never been sized

Condition: Fantastic collector-grade condition overall with only minor honest wear consistent with age and light use; unpolished 34mm stainless steel Oyster case remains thick and sharp with its original finishes in tact; crisp screw-down caseback remains completely legible with its original presentation engraving; sharp unpolished original smooth stainless steel bezel; perfect original silver sunburst dial with vibrant oversized Domino's Pizza logo and all Tritium lume plots in tact; original matching Tritium hands; unpolished and tight original 78350 Rolex Oyster bracelet matches the overall condition, fit, and feel of the watch

Other: Is this the most ironic vintage Rolex? It certainly has to be one of them... Here we have Rolex as one of the world's most prestigious, luxurious, and valuable companies on the planet, featuring a cheap Pizza chain logo on the dial! But how did these watches come about? You can read the juicy details all over the web from publications like Gear Patrol, Bob's Watches, and even GQ (yes, having a Domino's Pizza logo on your Rolex is a serious flex). We recommend also reading this great new article from Cam Wolf at GQ on How the Domino's Pizza Rolex Helped Make Branded Watches Desirable. This particular watch is in top condition and remains totally honest, original, and unpolished. This collector-grade example of the Domino's Rolex 5500 Air-King features a prominent "Big Logo" dial with Tritium lume in perfect condition. The original 78350 Rolex Oyster bracelet is fully linked and has never been sized - a collector's dream... Whenever possible, we recommend purchasing a Domino's Pizza Rolex with its original caseback engraving in tact from "T.S.M." (Domino's Pizza Founder, Thomas Stephen Monaghan). This lends further provenance to the award watch. Speaking of provenance, this watch was acquired from the son-in-law of the original owner. He recalled his father-in-law getting flown down to Florida by the Domino's CEO to be presented with this watch for his achievements with the franchise.

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